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INTRODUCTION:
Given the challenges of the market place today, executives are looking for solutions that will give them a key advantage over their competitors. Part of this advantage is clearly based on identifying ways to use technology and innovative work practices to improve productivity, reduce costs, and improve service to employees, partners, and consumers. Understanding business-to-business collaboration technologies and how they integrate with transaction systems is one way to gain a competitive edge.
MARKET CONDITIONS:
Market conditions are changing faster than ever before, yet we seem to find it harder to adapt and deal with these changes. Despite the fact that information technology solutions are mature and available, the gap between the organizations that wins the first time out and the others continues to widen.
How can operations such as COVISINT and Altra create great value using technology to support their needs, yet others spend millions and still fail to get it right?
Many organizations today are concerned about the possibility of failure with their e-business systems. The dramatic change in market conditions has caused confusion in many e-business decision cycles across the globe. Often, it appears that the very large benefits from e-business technologies are reaped when a combination of technologies are deployed at once. For example, many firms now understand that implementing customer relationship management (CRM) technologies without a supporting knowledge base creates only another touch point for information, and not high-impact benefits. The latter are created only when technology and support systems work in harmony to provide relevant information to the person who needs it.
CONCLUSION:
- It is essential for executives around the globe to understand the opportunity presented by the combination of collaborative commerce technologies and revised business processes.
- Just ‘waiting for it to happen around them may produce very undesirable results.
- The competitive edge will go to those who exploit these technologies and change their business processes and practices to leverage them in the marketplace.
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